Gina Alexander Re-Design

First design mock up for one of the projects I’m on. Gina has a fantastic product offering that her current site www.ginaalexander.com, simply does not portray properly. Working with their team to not only visually communicate their product line better, but also improve efficiencies within their e-commerce and ordering process. We’ve decided to go with Magento for their e-commerce needs. Still undecided if we will do a hybrid WordPress/Magento site for the entire solution, but here’s a sneak peek in our design process.